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Has a Person on USA Soil Been Attacked by North Korea? How Can We Help Sony Respond Nonviolently?

December 19th, 2014 by Admin | No Comments | Filed in Investment & Business, Social Media & Media

Today the FBI stated that North Korea is behind the cyber-attack on Sony Pictures, in California, USA.

You may think of Sony as a company, but as an incorporated and even publicly owned company under USA law it is considered a person in the USA. Legally, Sony, or any other corporation can be sued because corporations are considered persons. Otherwise the CEO’s and possibly executives of corporations could be personally held liable for problems stemming from how they conduct business.

Thus, according to well-known national laws and also international trade laws that also uphold this kind of corporation person-hood, North Korea has attacked an USA person on USA soil.

Terrorist Attack Against Freedom of Speech in the USA

While the purpose may have been to stop the theater release of the film The Interview, the damages for Sony and others are attack can be understood a terrorist attack by a foreign government on USA soil. The attack was carried out purposefully and did damage to a USA corporation. It had economic consequences for living, breathing citizens beyond that experienced by the corporation as restaurants, transportation related services and other businesses and their workers who benefit in a secondary way from people going to see movies, are and will be effected. It certainly puts the USA in a cyber-was with North Korea, who has “invaded” our cyber territory.

The North Korean is considered to be about freedom of speech. Obama addressed this saying, “We cannot have a society in which some dictator someplace can start imposing censorship in the United States.”

President Obama is correct, however, he fails to note that this was an attack not a mere “imposing” operation. Until we acknowledge an attack, we cannot find a way to deal with one. Why not call it like it is?

We have witnessed other tactics by radical Islam, including violence and threats of violence against freedom of speech in Europe and in the USA.  Whatever solution(s) we apply to protect our constitutional right to freedom of speech needs to be able to be applied within the USA in relation to any group that would attempt to impose restrictions on our freedom of speech  — and in our contemporary industrialized world both attempting to limit freedom of speech or protecting it usually involves some use of technology.

When does the attack move from freedom of speech concerns to becoming an attempt to also control how we do business, and how we live our lives? Does being offended (but not physically or economically attacked) give anyone, or any nation the right to attack persons or property of another nation on that nation’s soil?

China’s Involvement

The situation is complicated by what seems to be common knowledge (as reported by the major news outlets) that the North Korea hackers are not actually situated in North Korea, but are physically located in North Korea’s ally, China.  The relationship is such that if this were an actual bank robbery, the North Koreans were the one’s holding up the bank at gunpoint, but the Chinese drove the getaway car. Without the car and driver, the robbery would have been a failure.

China has the option of quickly ending the international showdown by kicking the North Korean hackers off of their soil. North Korea does not have internet infrastructure, so, this would quickly end any immediate further problem for the USA. Further, China has many trading ties to the USA, and many investments in the USA, so China has strong incentive for taking such action.

Otherwise, are we at war with North Korea because they invaded our territory and harmed a person of the USA? Does this pull us into a war with North Korea’s ally China? And, likewise, does this pull our allies, including but not limited to South Korea and Japan, into war with North Korea?

What does the USA owe the corporations located on American soil? If we do not take a strong stand will companies further locate to other countries? Isn’t actual, physical safety a great perk that locating in the USA offers?

What if the North Koreans had attacked a Wall Street bank and leaked emails (and we think many of those emails contain information that journalists and perhaps the SEC, FTC, the USA senate, state District Attorneys and even the FBI might find interesting due to revelations from the foreclosure fraud crisis) and irreparably damaged financial records? Could such an attack lead to the failure of another big bank? What then? Would we go to war?

Responsible Corporate Response

Apple Computers outsources the production of many of the components it uses to China. In even a cyber-war (as opposed to a physical combat war) should Apple be allowed to manufacture its components in China, if China continues to give safe harbor to the North Korean hackers?

On the other hand, if Sony, a person in the USA, must defend itself without the aid of the USA government, how far can SONY go? Would this give SONY the right to hire hackers to attack the North Korean hackers? How about the right to have hackers hack Chinese companies, or even the Chinese government? Can SONY create a new kind of “corporational partnership” with other companies, like Apple, to work together to provide internet security based on trade with other companies? For example, SONY could offer Apple special access and deals to its products and Apple and SONY could agree not to manufacture their components or any parts of their products in a country that has in any way harmed (hacked) either one of them.

Of course, even without any corporational agreements or ties, Apple and other companies that manufacture in China can begin to move their manufacturing operations to Mexico, India or some other country to show support for Sony, which would be a show of economic strength, too.

Whatever answers the USA government has for North Korea and Sony, those answers will apply to the next cyber-attack too, whether it comes from North Korea or another source.

In an interview today President Obama said that he believes that Sony made a mistake by backing down and cancelling the movie release. In theory I agree, but the threat of lone terrorists striking even one theater filled with people is a concern that the Sony executives faced with the courage and vision to hold life as more precious that money.

How Sony Can Retaliate

However, Sony yet has an even more courageous and outrageous way to retaliate against North Korea. Since North Korea tried to stop people from viewing the film, Sony can strike back by making sure that more people end up viewing this film, world-wide, than if it had had a normal theatrical release. This is totally legal for Sony to accomplish both in the USA and internationally, except not within North Korea.

Personally, if I were a Sony exec, I would broadcast  the film The Interview in the USA, and anywhere that a TV station was willing to show it (dubbed or with subtitles) during prime time – and I would do this as a fundraiser for a charity that does good for all peoples, like cancer research, or Ebola research and help. I might even give it a one-time free showing over Internet stations, making the timing co-inside with the local broadcast time(s).  Viewing would be a social and charitable media event, with celebrities shown in commercial style clips about the charity. While this will immediately mean that Sony forgoes the money it would make from theatrical presentation (which is not happening anyway), this gesture would immediately make the film iconic and probably beloved. There should be income from rentals and DVDs and even licensing agreements, because due to all the hype already in the media, this film could become one of the most viewed films ever. Since North Korea hacked in order to keep the film from being seen, I would darn well make sure that the film had the largest audience in the world that it could as quickly as possible, but outside of movie theatres where audiences could be attacked by lone terrorists.

Even if Sony were to take such bold action, the USA must find a way to deal with the North Korean attack and hacking problem. We need a solution that can be applied if any other corporation is maliciously attacked by a foreign government. Doing nothing more than scolding North Korea is intolerable, and war against North Korea, or even a even cyber-war or sanctions and economic war against China until it boots the North Koreans out holds little appeal, too. Yet, the problem will not just go away on its own. It will only get worse, as recent history shows.

We need to find and create long-term answers and create laws, including those for corporations and international agreements to responsibly deal with our ever increasing and far-reaching technologies, because the Sony incident will inevitably be repeated by governments like North Korea and individuals who seek to do harm.

PS: If you think my suggestion for how Sony can retaliate is workable, tweet, Facebook , email or even snail mail it to Sony. Show your support for this corporation that has been harmed for expression freedom of speech. Tell them you will watch on TV and even spread the word to your friends as a way of letting North Korea know that it failed. Personally, I have absolutely no involvement with Sony or anyone connected to the film The Interview, this idea and post are not sponsored. However, I am a citizen of the USA and do not like it when my country, or a corporation in my country is attacked by a foreign government, and my proposal is a form of non-violent and maybe even international protest.









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How Social Your Media Account is an Online Home with Guests

October 29th, 2014 by Admin | No Comments | Filed in Social Media & Media

A Facebook Wall or Fan page and a Twitter or Google+ stream is a kind of online home page, in ways that basic online homepage can only approach by including apps to social media.

Usually interacting on social media is fun and interesting. Twitter, Facebook, Twitter and other sites have coding that allows for responses that can develop into fascinating conversations to contribute in or simply quietly lurk.

I lurk a lot because I enjoy learning. There are wonderfully learned, creative and eager to share expertise and knowledge. Some of these people are world famous who share their lives and best advice, while others are relatively unknown but successful people who have expertise in their field, such as a mom who tweets about a new toy that is helping her child one master a skill. Other non-commercial people on social media find and share off the beaten path news and information from reputable sources. And then there are the other people I follow who simply share their humanity and friendship, showing images of their lives, including cell phone photos of glorious sunsets. Of course there are commercial or business only members on social media, including off-line media such as TV, radio and print magazines and newspapers, which also usually freely share information and links to fuller stories.

If I post on your Facebook wall or if you follow my account so my messages show up in your Twitter or Google+ stream I do this only as your guest. No one owes me the right to make them read my tweets or post to their Facebook wall. My posts are always those of a guest.

In social media and in life, guests who are polite, interesting and even kind are invited back. On social media I am “invited back” every time someone continues to follow or friend me.

As a fine artist, a painter who also used her hand made images to create new digital images by combining images into new original works (sometimes my process is referred to as tradigital art), I have many, many original images that I can and do share online. Yet, I do not share my own unique original images on other people’s Facebook walls (although the ones on my wall and page can or have been shared by other people on their own walls). I watch as other artists share images of their own works on the pages and walls of other artists, art critics or advisers. And yet, I will not do it. I will not even share a link to one of my blogs on someone’s wall or page. Why? For the same reason that I do not walk into a friend’s dinner party and without invitation open up a portfolio of my work. It is just so glaringly, aggressive and even bullying.

Talk television shows are generally set up to resemble a kind of living or dining room with plus seating and even tables where the guests and host(s) gather. However the guests on these shows are specifically invited onto the show with the clear understanding that the guest will be “plugging” a new movie, book, TV show or event. I have certainly been invited onto blogs, pod-casts, and had my works shared on social media, and sure I too plugged my work or event within the context of the subject of the show. Yet, I was invited to do this. I am almost always happy to allow one of my art works to be used to illustrate or decorate others’ blogs or magazines, as long as I am credited as the artist, the name of the work is shown and there is a link to my website. I often tweet and post links myself to online sites where my works are shown with permission, but, again, in each case, the work appears by invitation.

A Facebook wall or Twitter or Google+ stream can also be understood as one’s own channel, much like a TV or radio channel out to the world. Finding great stuff to share or RT is a boon – I see this as programming I get for free.

However, even with disclaimers people (including myself) tend to see a RT or share as a kind of endorsement, so I am careful as to who my sources are for the “free” programming materials. On Twitter, I RT a lot, especially about art (I am kind of known for this), and people thank me publicly. Yet, I always think that the thanks should go the other way because that source freely gave me valuable programming to share!

On my own Facebook wall and also in the comments posted to my blogs, I take responsibility for what occurs just the way I do in my own home as to what goes on in my home or studio. People who try to use my wall to sell their products find that their post is removed and they are no longer friended by me (unless they were previously asked to share their event or work, which has happened) While comments and discussions are enjoyed, negative name calling or bullying is not, and those comments are deleted, although comments that indicate disagreement, and hopefully even have or link to outside source facts are greatly welcomed.

Finally, a kind of pet peeve that often gives me a chuckle. It is not that is seems impossible to me that people can be so selfish and dumb, especially if they believe they have a real and good cause or idea. At least several times a week people aim a tweet at me that asks me to ReTweet their tweet that promotes their cause or product. The tweet invariably goes something like “@judyrey Check out the benefits of XYZ now on sale at http:link Please RT”. In other words, I am being asked to use my channel to give this person free advertising for something I know nothing about. Yet, that alone is not what peeves me, or rather astounds me. The kicker is that almost always, conservatively 98% of the time, the tweeter asking for the favor has never had any interaction with me, does not follow me on Twitter or anywhere else. Often they follow almost no one, but have a stream of initiated tweets that are identical to the one I receive aimed at other Twitter members. I can only assume these tweeters are aiming to win the Darwin award for spamming.

To everyone who follows me on Twitter or Google+ or Pinterest, is my friend on Facebook or LinkedIn, that you for inviting me into your social media homes, and thank you for sharing your life happenings, ideas, finds, news and comments with me in my social media homes.

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How to Discern a True #Free #Giveaway from a Scam on Social Media

May 30th, 2014 by Admin | No Comments | Filed in Brain & Perception, Inspirational Stuff, Social Media & Media

Call me old fashioned, but I hold that if something is promised or promoted then it should be free. When something is offered as free, then there is an implied promise that it is absolutely, free – not free if or free when or, one of my least favorites, “Buy one and get one free!”  That second item is not “free”, it may be a bonus, or the item can be honestly called, “two for the price of one”, but the second item really has a cost, as both items are half-priced.

Cost is not just about money. Your time can be more valuable than money. We live and breathe in time, not money. No one who is dying ever asks for, “Just one more dollar before I go.”

If you have to do something to get something then an exchange of goods and services has taken place. On social media,and especially now popular on Twitter, under the hashtags of #giveway or #free there are many scams. People are frequently asked to ReTweet (RT) a tweet about a “giveaway” or “free” item in order to qualify for that item. Sometimes this is just for the chance to win an item. This is a scam, not a giveaway. The item is only offered in trade for the service of a RT.  Thus the item is earned. It may seem worth a RT for the opportunity to gain the item, but even so, it is a scam. Even if you get the item, the original offer is inherently a lie and hence a scam. Do you want to participate or encourage others to participate in that?

Giving away bonuses is wonderful. I like to give and get bonuses –but a bonus is not a free gift if it is given only if one buys or does something. It is a bonus. Who does not appreciate a good bonus?! Also, who turns down a good twofer, as in two for the price of one? Yet call a twofer “Buy one get one free”, and there is a lie concealed in what could be a good offer.

Perks, rewards and bonuses can all be legitimate and very good deals. These are used with great success via crowd funding sites. I am about to launch my a crowd funding campaign on Indiegogo and have prepared what I considered to be great perks, fantastic opportunities of art, recognition and fun to reward contributors who help me change the world with a brand new vision.  On crowd funding sites it is made very clear that there is an exchange made, everything is stated and the terms as clear.

Elsewhere, on blogs, and in books and training programs that unsuspecting people buy, marketers are busily teaching otherwise honest people how to scam in ways that at first seem legitimate. One idea is to give something digital away for free in order to gain the prospect’s email. This is called “permission marketing”. A favorite thing to give away in order to get someone’s email is an e book. If the e book is offered in exchange for an email address the deal is not a scam. However if the e book of digital download is offered as free, and all one needs to do if give a email address so that it can be sent, the deal is a scam and a lie, even if the item is a good one.

It is now easy to freely giveaway a free ebook without asking the recipient for their email address. If a person wants one of my free e books, it is as easy as clicking on a link. Then another window opens and the PDF, or zipped EPub or Kindle file is there to immediately download. This may be considered awful marketing by some marketers; yet, when I say my prayers my conscience is clear in relation to my free ebook giveaway. You can see my method in action, and even download a free e book in the format of your choice at Just click on a link for your preferred format for e books and watch how easy (and free) this instantaneous method is!

This blog was “inspired” by a tweet from an author who I had followed. He is a new author and who has self-published a kind of self-help or inspirational type of book, which I thought looked interesting. Instead of immediately following me back, he sent me a tweet that said,” Thanks, by following, my e-book “XXXXX” is yours for free. Simply RT to confirm.” Those X’s are where the title of his book was. Now he follows me back. I am glad because he did us all a favor with that tweet, because I truly do not think this person realizes he is involved in a marketing scam. His other stuff is on the up and up, and rather true blue. This is why I am not using his Twitter ID or book’s title to “out” him.

Essentially he wanted me to advertise with a RT for him, which is a form of sponsored tweet since I would be paid with his book. Even sadder is that strongly doubt this author thought up his scheme all by himself. He was taught this dishonest but clever marketing method by a “marketing authority.” He just did not think the ramifications through. There are many other really good people, often creative people who are not business types such as authors or artists who have fallen prey to bad advice from so-called marketing gurus.

Perhaps, my mailing list grows and has people opening my mail because the only place I ask for their email address in exchange for something is for my e-newsletter or the times I have given a free webinar as I need to send information such as phone numbers, links and codes to participants. There is no way to send an email or e-newsletter without an address.  Earlier on, when the Internet was younger, people needed email addresses in order to attach digital downloads.  This remains a good method for sending paid for digital woks. Yet for e books or other “free” information email addresses are no longer needed.

People are smart. If they get good value and benefit they will come back for more. If you are a member of my list, you know, I do not bombard members with email, but do send news and sometimes freebies or special discounts. Time is valuable.

Having a cleaned conscious may not seem worth making a sale to some people, but there is another compelling reason that when a potential customer or customer is offered a freebie, that it needs to be actually free: trust. Every great and successful brand is trusted. Trust is never really free but it cannot be bought –only earned over time. It goes back to the golden rule, which is the best marketing advice ever: do onto others as you would have them do onto you.

Currently, and running through an upcoming crowd funding campaign, the popular e book is available absolutely for free. If you are reading this prior to the beginning of the campaign, check the top right column on this page for a link to the e book in various formats for the Kindle, iPad and other readers, including PDF, which works universally. Get the book this inspiring book can help change the way you actually see the world, through a revolutionary, new Bible based art, and this may be a fulfillment of  prophecy for the end times. Is this for real? See for yourself. Get the book — it is really for free, no stings, or emails requested.

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How to Upload & Read your New Free EBook PDF for Kindle Fire or Kindle Fire HD

May 9th, 2014 by Admin | No Comments | Filed in Bible, Book, Inspirational Stuff, Social Media & Media

It is now easy for you to acquire and read your free (*for a limited time) new copy of In the Beginning using your Kindle Fire or Kindle Fire HD – or even a black and white text Kindle. The color readers are preferred as this ebook includes color illustrations.  We have taken steps to make this especially stress-free for Kindle users.

Amazon has two different ways that users of Kindles can download and read PDFs.  The first method is to download to a Kindle directly from a PC. The second was is to upload a PDF to a Kindle via an email sent to a Kindle.

PC to Kindle Method

1. Download the PDF of In the Beginning to the PC. Click on the web link provided – a new window will open up. In that window you will see the ebook’s cover. In the top right corner of the screen are icons. Click on the little icon that looks like a floppy disc and has a down pointing arrow on it. The PDF of the ebook will automatically download, and will then be available to you from your download folder. You can use this link to immediately get your copy, CLICK:

2.Connect your Kindle device to your computer using a USB cable. When connected to a computer,  Kindle devices  go into USB drive mode, which disconnects them from a wireless connection. This is fine, as they will reconnect once disconnected from a PC.

3.After you’ve connected your device to your computer, your Kindle will appear in the same location USB drives usually appear.

  On a Mac: Your Kindle will appear on your desktop.

  In Windows: Click Start, and then click Computer or My Computer. Click on Kindle to open the Kindle drive.

4. On the PC, use your mouse to Drag your personal document from your desktop or Download folder in widows and drop it into the Documents folder in the Kindle drive. [Note: some Windows users find it easier to send the downloaded PDF to their desktop, especially if their Kindle drive is
there. Then the Drag action is accomplished on the desktop.]

5. Once the download is completed you can safely eject your Kindle device, and then unplug your Kindle device from your computer.

6. The PDF of In the Beginning will appear on the home screen of your Kindle. For Kindle Fire devices, tap Docs from the home screen to view your documents.

Email to Kindle Method

There are two ways that you can get your copy of In the Beginning via email.  We can either email your Kindle account directly with the zipped PDF or we can email a different email account (like the one you wish to use to subscribe to the newsletter and/or contribute to our Indiegogo campaign), and then you can send it to your own Kindle email account.  This is about the same as if you downloaded the PDF unto a PC, zipped it and emailed it to your own Kindle email account.

A.  First Email to Kindle Method. We email your Kindle account directly. To do this you must first set up your Approved Personal Document E-mail list to include our special account for sending the free copy of In the Beginning to kindle email addresses. 

1. Visit Manage Your Content and Devices, and then click Personal Documents Settings. Click Add a new approved e-mail address under Approved Personal Document E-mail List.  Enter our special email address:
Click Add Address. [Note that after you have the ebook you can remove our address from your Kindle. We do not send newsletters to Kindle addresses.]

              2. After completing step 1 above, using your regular email address, send an email to In the subject please write “eBook”, so we know it is not spam. In the body simply put your Kindle address. Note that according to Amazon you must have completed the step above that whitelists our special email address for our email to reach you. Your Kindle also needs to have wireless when you access your Kindle email.

3. We will then send you a zipped file of the PDF of In the Beginning. The subject of our email to you will say “convert’ . This tells your Kindle to convert the zip file to be readable on your Kindle. Simply click on the email and your Kindle will automatically open and convert the file. You will find it stored in your Kindle Library.

B. Second email to Kindle method:

1. Using the email address that you usually use, send an email to Notice that this is a different account than the email account above. That is because the direct to Kindle email must have a subject line that only says “convert”.

2. We will automatically send a link to a zipped PDF file of In the Beginning back to the same non-Kindle email

  a. Or, you can take the attached zip file and attach it to an email that you personally send to your Kindle. Remember that you must place the word ”convert” in that email’s subject line for this method to work.

   b. Plus you can read the unzipped file on your PC or other device. You can unzip and open the file with a PC or iPad and follow the directions above for uploading a PDF to a Kindle from a PC.

PDF files can also be uploaded to regular non-color Kindles. Since the majority of pages are text only, it can work to read the text of In the Beginning on a non-color Kindle, and then use a PC or other device that reads PDF in color for the SHMR activities and to see the color illustration.

To enable Personal Document Archiving, follow the steps above and check the box next to Enable personal document archiving in your own “My Kindle librar”y.

For more on Kindle Personal Documents Service See:

* Note:  The In the Beginning ebook is available for free prior to and during an Indiegogo campaign to help raise funds to publish a larger book and support the art of Post Conceptual UnGraven Image.

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APE— How to Publish a Book, Life Changing for Author

January 7th, 2014 by Admin | No Comments | Filed in Book, Social Media & Media

APE – How to Publish a Book, by Guy Kawasaki and Shawn Welch changed my life. It totally upended my plans, and I happily anticipate it will continue to do. It has become a kind of author’s business “Bible” for me, and this is not said lightly. I am an author, but now primarily an artist founding a Post Conceptual Art theory, called UnGraven Image, which uses original Torah font letters from Bible texts for each and every artistic stroke (representing both the Words of The Divine and the strings of elementary physics’ string theory).  

If you are a regular reader of this blog or my Art and Inspiration blog at , the you know that I have never reviewed a business book, unless it is somehow related to art or inspiration. I may also blog on science, especially neuroscience (and vision) or elementary physics, but I have not reviewed books about these topics.

This review is for Authors, article writers, bloggers and anyone who is even vaguely considering maybe, one day, of writing a book. If this describes you then you need to get a copy of APE the book immediately. That is immediately as in right now – do no pass go, do not collect $200 – just get the book.  You can thank me later or even better, tweet or post your thanks to the authors via social media.

APE was published for almost a year before I casually picked up a copy at the library, because I like Guy Kawasaki’s ideas and have learned a lot from him via You Tube and his blogs, tweets and posts about social media and usiness. I was curious to learn what he had to say about self-publishing an e-book, because doing that was a part of my plan that aimed having a traditional publishing house (the bigger the better, I thought) publish my book. APE - How to Publish a Book by Guy Kawasaki and Shawn Welch

My first plan for the new Art of Seeing The Divine book (and shorter introductory version) that I am currently writing had been delayed for several years as I waited for tablets, hand held devices and especially Kindles to achieve the technical ability to display color images well.

My books have many fine art images and inspirational and informational texts. The images are used for special kinds of experiences, like brain games, to help the reader gain a greater visual understanding of reality that I call Awakened Vision, but others call “Bible Eyes”. in print.

Previously, before picking up APE, I had researched publishing and the publishing industry. My plan was to publish first as an e-book, especially using Amazon, gain enough sales to attract a book publisher for a printed version of my own full book.I already knew that I would need to promote my books myself, as publishers spend time on money only on bestselling authors.

So I had spent a lot of time and research on how to promote my book, so that I could convince an agent and publisher that my book would be profitable for them.  I figured I needed them to be able to help me get my message out to the world. I had pages of notes and names and addresses and information about publishers and publishing houses and agents. I have information of the sales data for any book that possibly might be comparable to my upcoming book. I was very dedicated and focused on being published by a traditional publisher in print. I understood that it is possible to make more money by self-publishing a print book, but my primary goal is to get my message out, and my second goal is to make money (which among other things I can also use to get my message out).

Since Kawasaki is a well-known New York Times bestselling author, he did not need publish an Artisanal book. Why did he pass the potential for a lucrative book deal to publish this way? We have seen the great changes is the music and video industries, is it true, as Seth Godin says, that we are about to see the same kind of upheaval in the publishing industry?

Then I read APE. 

Clearly and simply APE lays out a road map that any author can fairly easily follow that makes sense and I think will lead to greater exposure, sales and control of one’s work.Here’s why the book is called APE: the A in stands for Author, the P is for Publisher and the E is for Entrepreneur.When I picked up the book, I was interested in sections A and E.  While they are also excellent, section P, is why the book is now an essential resource for me.

My previous business plan for my book became road kill, run over by APE, since I cannot imagine a single compelling reason why I – or any writer who is not a blockbuster bestseller – can benefit more from a traditional publisher than by going the Artisanal publishing route using the information supplied in this book.  APE provides links and contact information for resources, such as editors, formatting, printers, and book and cover designers, plus many creative ideas for promotion, etc.

One of the chief pieces of information that knocked down my previous plan is that now – and this is just in the last few years – authors can sell professionally printed books through bookstores on an on-demand basis, straight from the printer, plus via Amazon (which has its own printing company) printed books can be ordered directly. Thanks to new technologies, Artisanal publishing has become exceptionally inexpensive, while simultaneously growing more lucrative.

I also discovered in APE that a new machine is successfully making its way into bookstores (and may be the salvation for many small local ones) that can print any book, and the end of 2013 year news, is that it now prints in color. This means that a customer can walk into my small town bookstore and less than an hour later the new softcover book requested is ready to buy, just as if it had been in stock all along.  Every small bookstore will be able to compete
with the big ones for variety of titles on hand.  For Artisanal publishers and authors this means easy and almost unlimited and ongoing distribution.

Not only does this mean that an author does not need to buy and store printed books, but also, there is no longer a large investment of cash needed by an author to print books. Plus, every year the percentage of books sold that are digital increases, although print continues to outnumber digital in sales and volume.

Most importantly to me, Artisanal publishing as it exists today will give me a better chance to get my message out, through an extended and extensive promotional campaign that does not depend upon a publisher keeping books in print or in bookstores.  My book will never be out of stock or unavailable or out of print as it can easily be ordered in print for as long as I wish, and this will not cost me extra. APE details how to accomplish this with a unique twist that I will not reveal (so you get the book), and even how to sell books to libraries (where I came upon my first copy).For an Artisanal publishing author sales and promotional activities do not come to an end after the first hectic month or two, but they can build over time.

I have read other books by Guy Kawasaki so I recognize his “voice”, which is friendly and open, and fun to read.  Even the more technical information, like formats and publishing information for digital distributors, is simply laid out in a chart.

APE is more than a book, it is an ongoing experience.  There is a website that is frequently updated with new information, and since the early copy I first read, there is now even more that interests me (and if you are an author, probably you too).  In addition, there is an APE community there is an APE community on Google + that anyone can join for free and participate in the news, advice and information, plus pass encouragement on to others. This means that whatever copy of APE you buy, you will be able to gain the newest information also. Plus at the APE website below, sign up for the mailing list and receive an actually useful newsletter weekly, with more news and tips. [Note: I have largely modeled my own monthly Art & Inspiration newsletter after Kawasaki’s, preferring to offer helpful news and information, rather than pushing for sales. I really look forward to his newsletters.]

At the end of their book the authors put it all together through a detailed account of exactly what they did as authors, publishers and as entrepreneurs up to publication date, to create and launch APE, which, of course is self-published.  This serves as a review and is extra helpful at bringing the tasks together into a whole and making one’s own publishing project real and, to me, easier to accomplish than writing a good book.

My own publishing journey for the Art of Seeing The Divine books will largely follow the path set out in APE, but will
incorporate some other parts, like a Crowd Funding campaign, which the authors did not have, but do suggest. As I move through my own journey, I will be referring to APE, because I enjoy giving credit when it is earned, and I would not be on this new publishing path without APE and Guy Kawasaki and Shawn Welch.   I suppose that this review can also been understood as a kind of thank you to them.

Right now, as this blog is posted, Guy Kawasaki and Shawn Welch celebrating the one year anniversary of APE— How to Publish a Book by giving it away in digital format.  This will only last  until January 31, 2014  so
take advantage of it immediately:

Otherwise buy a copy in print or digital format you go to the  website or through your local brick and mortar bookstore.

*  *  * 

Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art at Download a free copy click: Manifesto of Post Conceptual Art– A Painting’s Meaning is Inherent in its Stroke.
Check out the images and availability of limited and open edition prints — Click: store.
Follow her on Twitter at @judyrey 

A smaller e-book will be available soon that is also filled with art, inspiration and Awakening Vision Experiences.  The smaller brand new e-book will be available for free before the launch of the Crowd Funding campaign and that will also be available to mailing list subscribers first.

If you wish to have an advantage and to know exactly when the campaign goes live so you have first choice of the rewards that are for originals or limited editions,and get a copy of the free e book, you can use this link to sign up for the revamped free newsletter:

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Inspirational Summer Reading Fun

July 6th, 2012 by Admin | 1 Comment | Filed in Inspirational Stuff, Social Media & Media

I read many inspirational, self-help, motivational and business books. If I learn of, find or am given a book in these categories by someone who follows me (and of course I follow them back!) I will at least skim the book, and read a few chapters.

However, in the hot summer months, I tend to read less of these and turn to more fun fare, fiction, biographies and of course, books about art. Happily, this past winter I read two inspirational books that if you missed them are wonderful fun summer reads! What makes this even more fun for me is that these books are by two authors who are and have been my social media friends since I first wandered onto Twitter.

The first is Guy Kawasaki’s Enchantment: The Art of Changing Hearts, Minds, and Actions. It is meant to be a business book, but the ideas and principles can easily benefit and be applied to non-business relationships and endeavors as it is a kind of how to manual for achieving likeability and trust.

While the names of the chapters indicate information useful to sales people, managers, executives, etc., they are just as meaningful for parents of teenagers and adult children, spouses, adult children dealing with parents, teachers, and, well, anyone who has ideas to share with another person, which means anyone but a complete hermit.

Here are some of the chapter titles, “How to Achieve Trust Worthiness”, “How to Prepare”, “How to Overcome Resistance”—explaining why people are reluctant and how to get over that, and “How to Make Enchantment Endure”. Now, think of a woman who is hoping to meet and marry a good man and enjoy a good marriage and reread those chapter titles! Learning how to enchant others is clearly a skill worth cultivating.

And, Guy Kawasaki enchants with his examples, stories and friendly, accessible writing style. You will not only benefit from reading this book, you will enjoy the ride.

In Never Pass Up an Opportunity, 51 Opportunities For Improving Your Life , author Larry Czerwonka gives us a fun fast read, but one where the ideas can linger and have an uplifting and long time effect.

Each chapter is less that one page long, some are only a paragraph is size, but each chapter holds a big inspirational idea that is easy or grasp, and include in your life.

As an artist some of my favorites of Czerwonka’s 51 Never Pass Up challenges are: “#14 be someone’s RAINBOW when they are feeling down”, “weave something NEW into the tapestry of your life”, “#39 ASSOCIATE yourself with passionate and caring people” and #40 associate yourself with slightly CRAZY people”. I admit that those last two may be how I quickly became social media friends with Larry Czerwonka, because all artist by definition are not “normal” but are passionate about their art.

So do not pass up an opportunity to read this book and then share it with a friend.

On Twitter follow Guy @GuyKawasaki and Larry @larryczerwonka and me @judyrey

[Note: Judy Rey Wasserman only reviews books on inspiration, spirituality, or social media (at this blog) or art (at that she appreciates and believes will benefit and inspire these who like her work. She only gives good reviews because she can chose what, if anything, to mention.]

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How You Can Help by Tweeting in an Emergency

May 25th, 2011 by Admin | No Comments | Filed in Inspirational Stuff, Social Media & Media

Twitter has proven to be one of the best resources for immediate help and information during an immediate local emergency due to earthquake, hurricane, spreading fire, earthquake, tornado, tsunami or terrorist attack.

Twitter’s Volunteers

There is a small army of tweeting members who “volunteer” their help by retweeting messages from the Red Cross and other rescue sources such as local news, police, firefighters and regular people like you and me, who are caught in the midst of the event and have valuable information that can help others.

Joining in…

My first experience of tweeting a message to help others was during a weekend phishing attack in mid November of 2008. The phishers knew to take advantage of the fact that the techies, who then had the largest followings, were absent on weekends I had fewer than 2,000 followers, but I discovered that we could help others by continuing to retweet the warnings about the phishing and the news.

It was an amazing experience as I watched members of the Twitter community step up and work together for a common good, just as people would do in any community that was dealing with a threat. That is when I “fell in love” with Twitter and the potential it gave to us all.

Within a week, the word “Mumbai” became a Trending Topic. This seemed weird so I clicked to check on it. Mumbai was under attack from terrorists. People on the streets in Mumbai were tweeting information as to where the gun shots were coming from. There was no time or opportunity for anyone caught on the streets of Mumbai or in the nearby buildings to turn to the radio or TV for help. By using the hashtag #Mumbai we retweeted the information as they tweeted it to us so that others on the streets knew where to go for safe shelter and what buildings and what streets to avoid. Live were saved thanks to those tweets.

How You Can You Help

Retweeting information during an emergency is super helpful even if you only have a few followers because it keeps the hashtag trending so that the people who are victims of the emergency can find it easily. More importantly, if we keep retweeting, people who are caught in the emergency can hopefully turn to Twitter and immediately see helpful information as to where to go to be safe, what hospitals are open, the roads that are open, and where to evacuate immediately. It also helps to retweet information from the victims so that first responders can know where they are.

Further, in a natural disaster power lines, radio and phone towers and reception can be compromised. By retweeting and retweeting life saving information it will appear at the top of the Twitter stream for a victim who may have just seconds of reception to see it.

During a natural catastrophe often phone and power lines go down. This compromises communication to the news media such as radio and TV so that Twitter can become the only resource that people have for any helpful news. The Twitter community needs all the volunteers possible to RT immediate information as to what hospitals are open, what roads to take, where victims need help, where shelters are, and more. And we need to keep tweeting it.

Twitter’s the Best Source for Immediate Disaster News

As I wrote this blog I was listening and glancing over to CNN where @piersmorgan and @andersoncooper are covering the horrendous tornado that hit Joplin, Missouri the previous day. At this time that night CNN was turning to Twitter and reading tweets that we were retweeting for the news, it was their best source for news.

The April 2009 earthquake in Italy killed 2009 people. As soon as Twitter received the news, we again joined together to help relay rescue information to and from the victims of this disaster. I had a few followers comment then that they had already seen a message from me which actually dealt with what hospitals people needed to go to. It became clear that some people were annoyed that I my tweets had ceased to fill them in on art, inspire them, or be otherwise interesting or entertaining.

I explained and a few joined me in retweeting valuable information. But, a few people unfollowed me because what I was tweeting was not interesting for them since they were not in Italy. Somehow, that did not seem like much of a loss for me.

How to Join In

Once you realize there is a disaster or emergency taking place at the moment look for a Trending Topic that could indicate it. Such topics have included; “Eathquake”, “Italy”, “Chile”, “Tsunami”, “Haiti” and “Joplin”.

Although it goes against Twitter TOS and is bad twitterquette not to use “RT’ or “via” to give credit to the originator of a tweet, during an emergency no one sane cares about taking credit. It is wiser and perfectly acceptable to Tweet a whole message full of information and delete the name of the originator if it fails to fit in within 140 characters.

A New Twitter Role

Generally, I am not a source for news, except in relation to the art world ad a few select causes that often involve freedom, justice or tolerance. I am an artist and founder of a new art theory of Post Conceptual Art, including a branch of that called UnGraven Image. You can see more about that at

I am also a member of the community called Twitter. As such, people get to know me. Sometimes I share a joke or useful information that just seems helpful to others, too. I do converse in the stream. Yet, mostly I tweet about art or inspiration often based on art or other artists.

Two days ago a tornado hit Joplin, Missouri and decimated much of it, including one of its two hospitals. Coincidentally, people who live in Joplin are also members of my Twitter community. Thus, they are my neighbors. We have Twitter neighbors around the world, of all races, beliefs and ages, who joined together to retweet useful information to help the people in Joplin.

You Are Valued

I hope and pray that we never have another emergency or disaster anywhere in the world. But if one occurs please join with me and your twitter friends and neighbors to retweet and tweet helpful information. Tweets that can help save lives and prevent casualties during an emergency are the most valuable and important tweets we can send.
* * *
Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art. Download (and save to disk) a free PDF copy click: Manifesto of Post Conceptual Art– A Painting’s Meaning is Inherent in its Stroke.

Check out the limited and open edition prints in the e store.
Follow her on Twitter at @judyrey .]

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How to ReTweet to Grow Your Influence & Followers

September 30th, 2010 by Admin | 3 Comments | Filed in Social Media & Media

ReTweets are a great way to grow the influence of your Twitter stream. This goes for both the ReTweet (RT) you give others and those others give you.  I hold that the Retweets that grow a stream’s influence and followers the most are the ones we give, although it is assumed it is the ones we get.

The key word above is “influence”. In one way or another we are all going through life somewhat influencing one another, in person and via social media. Human beings are by nature, all influencers from birth.

Babies, almost from the moment that they are born, interact and attempt to gain what they want. Babies have a message, which may vary from time to time depending on what the baby wants or wishes to do at the moment.

On Twitter every tweet seeks to have some sort of influence. Our Twitter streams can be understood as our own unique micro-blogging channels. This is true for companies, and the rest of us who seek to connect and share in various ways.

Content is Primary

Like radio and TV channels, we each need content for our Twitter channels. My Tweets tend to be about art (including introducing my Post Conceptual UnGraven Image Art and theory, plus free art events in museums and news from the art world), the brain (and how to use it better especially in relation to vision and emotional freedom), tolerance, spirituality, social media, and also I can be uplifting, inspiring or funny.

Also, I  am helpful and give tips re social media, pitch in an emergency (from phishing to a news item such as an earthquake when tweets have relayed vital info to the people involved as other forms of communication were compromised) and enjoy celebrating shared events like holidays or honoring someone who contributed greatly to society and has passed away.

When someone tweets something that fits what I want to share, the kind of influence that I want to have, it is like getting a free show for my micro-blogging channel.  A tweet worth ReTweeting is a kind of gift of free content.

Here is an example that wonderfully fit my Twitter channel that I sent out recently: “RT @succezstwittey When everything seems to be going against u, remember that the airplane takes off against the wind, not with it. – Henry Ford #quote

I chose this example as up until my above RT, I had not interacted with this follower, who I follow back. This member is not a celebrity or a known high ranked twitterer, but it was a swell Tweet that I grabbed up and gratefully ReTweeted to my other followers to also inspire them.

Thanking People for a ReTweet?

Many people thank the people who RT them. I always think that I should be thanking the people I RT for the good free content..

Before I had 30,000 followers I went along with thanking people in the stream for RTing me.  When I had 30,000 followers it dawned on me that whatever I said could possibly be seen by that many people and a stream filled with Thank You’s is kind sweet but soon rather dull. Besides, it had begun to feel more like bragging that I’d been ReTweeted.

So instead, I try to ReTweet people who Retweet me. Often I RT whatever I said that was RTed. On a good, short quote, we’ve reached as many as six tweeters in a row on one Tweet. That is a lot of fun!

I will also troll the stream of someone who RTed me, looking for content to ReTweet that will benefit my followers. A RT back is better that a Thank You. However, I must find something worth tweeting and sometimes I do not, or I find it months later. That is OK, as any relationship is built over time.

Endorsements and Testimonials

I also just about always ReTweet someone who RT’s a link to my blog or articles, web sites, videos, free e book, free webinars or anything that helps me get my basic visual inspirational and life changing message known. These tweets are a kind of testimonial. Plus, I tend to think that my followers must to some degree like me or be interested in me and what I have to say. Of course, I want to introduce them to other people who like what I have to say: my followers!  In face-to-face life, I tend to introduce friends to one another, too.

ReTweet Followers

Since I follow back all followers (except for very explicitly sexual accounts who I block), I tend to only ReTweet people who follow me. I like to promote my friends, and if someone, including a company, museum or celebrity cannot be bothered to follow me back, even if I previously gave them a RT, the content of their Tweet has got to be stupendous for me to ReTweet it and give them free advertising.

Stupendous does happen. Here are a few examples and exceptions when I reTweet non-followers.

The first exception is current events news media like CNN, the New York Times, BBC, etc.  They tend not to follow back but do provide pertinent information about breaking news that I sometimes share for the good of my followers. However, with magazines and papers dying and becoming smaller, I have noticed that some of the wisest reporters and media are following people back. Local news is most likely to follow back and this is a smart way to gain tips.

The second exception concerns social media news, especially if it involves Twitter and is an urgent or a helpful update. Being a good Twitizen and ReTweeting important data, especially as it involves Twitter seems to produce more followers. For instance, when there were attacks via phishers I reported that as I want my followers to stay safe. ReTweeting a recognized social media authority who had the best, most helpful story gives can be useful for my followers. This falls within my channel’s ongoing sharing of tips and helpful information about social media, which also includes this article. Plus, I usually follow everyone who ReTweets these helpful tweets, especially during an attack, and they are also good Twitizens, and the kind of people I want for friends

Know Thy ReTweet

I strongly suggest that if you want to grow your Twitter influence you only ReTweet information and especially links that you have personally checked out and endorse for your followers as if this is your own stuff. This builds trust and influence.

  • Never RT a link, even from a source you trust, like a news source, unless you have personally checked it out and read the article.
  • Never Retweet a link – even your own link without first testing it to make sure that it still works.

ReTweet for the Good of Your Channel (followers) not as Favor for a Friend or Follower

Since I heartily endorse and believe in follow/follow relationships I get followed by some spammers who send me DMs with links that I never open and simply delete. People, including non-spammers, send me DMs asking me to ReTweet their causes, blogs and also business news or products. Usually I hardly know these people, but sometimes these are people I consider Twitter friends. About one in ten people offers to reciprocate and RT something for me once also. This is a silly deal to offer anyone unless you have more followers that they do, and most of these offers come from people who have not cleared the 2000 followers hurdle yet.

When a Twitter member (channel) accepts paid advertising or quid pro quo arrangements, or tweets things that are really not fully and personally endorsed it substantially decreases that Tweeter’s influence.  If someone’s friendship with me is based on favors, then it is OK to lose that follower as I would prefer to keep the trust that I have built with my other Twitter friends.

ReTweeting Celebrities

People follow celebrities because they can—they want to feel closer to someone they admire.

I am most likely to ReTweet what is said by celebrities who follow me back, when it fits my channel and is good information for my followers.

Since it is enjoyable for my followers, I will ReTweet a celebrity who hosts a fun event on Social Media, like @aplusk did via Ustream when he had the charity contest with @kingsthings (Larry King) to see who would be first to have one million followers.

I will also ReTweet information, especially a good quote from a celebrity who says something inspiring that I want to share with my followers. Since people admire and even trust celebrities, this can help me spread inspiring and uplifting ideas. I will also RT something that is side-splitting funny – but I am a sucker for side-splitting funny from anyone.

Some people, usually newbies or people who have not reached voting age, RT celebrities simply because they admire the celebrity. Generally this does not increase influence or trust with anyone old enough to vote

Make your ReTweet Policy re DMs Known in the Stream

People sometimes take things personally, especially if they believe someone is a friend. However, being a friend on and off of Twitter does not include doing anything that a friend requests, even when it seems easy to do.  A ReTweet is actually an easy one click process, but as discussed above, it can have consequences that will erode trust and followers.

In the public Twitter stream make your ReTweet DM policy known about once every month or two if you have one.

I make it known that I never RT anything sent in a DM including info from people I consider Twitter buddies. I also DM back people I have chatted with in the stream who have sent me unrequested DMs asking for a ReTweet that this is my policy. I am only going to RT what is in the public Twitter stream – unless I have specifically requested the info and a link to be sent to me via a DM, which occasionally I have done in relation to a charity or art event I wanted to share.

Have Fun!

Social Media is a conversation that is fun or at least interesting enough to take time away from other pursuits.

We are each the CEO of our Twitter stream. We are the ones who decide what content we Tweet, including ReTweet just as the head of a TV, radio, magazine or newspaper decides what information is conveyed through their channel.

A ReTweet puts free content on your channel, which is a kind of a gift to you as long as that content is about something you really endorse, which includes ideas and articles that you have found useful. This kind of RT will build trust and gain you followers and even RT’s if others also find it useful.

So if you found this article helpful RT the Tweet with the link that brought you here. Or, Tweet about it yourself to help your followers!
* * *
Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art. Download a free copy click: Manifesto of Post Conceptual Art– A Painting’s Meaning is Inherent in its Stroke.

Check out the limited and open edition prints in the estore.
Follow her on Twitter at @judyrey .]

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How to Really Gain Free Followers on Twitter

June 11th, 2010 by Admin | 9 Comments | Filed in Social Media & Media

Most people on Twitter want more followers. Followers are the people we communicate to or with and no one wants to talk to a blank wall.

There are good ways and scams, or unsuccessful ways to gain followers, even quickly. Unfortunately good people, especially those new to Twitter fall for the scams.

Like an adolescent experiencing a sudden acne breakout, Twitter goes through eruptions of Tweets that promise more Twitter followers.

Some of these “Free Followers”  sites seem to advise their customers to follow people like me — who follow back –and then once we do follow back to unfollow us immediately.  What these sites fail to tell their customers is that this behavior will only result in their being unfollowed, resulting in a loss of time and effort. Plus, some of us in the follow back group are now only following back people who do not have some version of the free followers message in their Twitter stream, as these people do not want a Twitter relationship or experience, just a notch in their belt. Who wants to be part of the body count?

These followers can come at a cost or be free, except that one must tweet the ads of the site that promises these followers.

What’s the Catch?

There are several catches to these schemes. How many catches varies by site and the reason(s) why a person who subscribes to the site wants followers in the first place.

Let’s assume that you want more people to follow you as this will give you a larger group of people to share your ideas and products to. Assuming that you have ideas worth sharing that people do and will benefit from this is a good goal. The people with the most followers on Twitter, including celebrities make it interesting and even fun for people to follow them.

This goal means that you want real, live and active followers. It is impossible to rally share with a robot, spammer or fake twitter account, because no one is reading Tweets.

Many of the schemes that promise Twitter followers involve fake or faux followers. These are accounts that are set up by one person or a group that exist for the purpose of following and spamming people with sales messages for products that they promote via tweets that are paid advertisements or affiliate sales messages. A site can promise you 100+ of these followers since all of these Twitter ID’s actually are set up, owned and run by the creator of the site. This may enhance one’s follower count, but will quickly downgrade your Twitter experience as these fake accounts spam you.

Another Scam that Can End Up With Great Results for All

Other sites and schemes offer lists of people who follow back. These reciprocal followers are also called Mutuals. The idea is that since Mutuals reciprocate and follow back, by following them one quickly gains followers.

I am well known as a Mutual who follows back. My Twitter ID, @judyrey is on most of these lists. If you think following people who follow you back works for you – and basically I highly recommend it—then this will work as a way to meet some interesting and often interactive Twitter people. Beware that some of these site also include spammer accounts that are setup to follow back but basically belong in the robot group mentioned above.

When a Twitter member follows me, or someone else who generally reciprocates with a follow, we both get a new follower who can become a friend and ally over time. An initial follow is a “Hello!”, not really a great commitment as anyone can easily unfollow.

The scam part happens when people follow a mutual with the mistaken idea that they will soon unfollow and somehow keep their new follower. This is a kind of bait and switch scam.

I do not know of any Twitter Mutuals who do not eventually unfollow people who unfollow them. Many unfollow and even block these scammers– and if they are spammers report them to @spam.

Along the line of Mutuals there are sites where a person can sign up to follow the people listed on the site and then become listed on the site oneself. This is not actual reciprocity of following but reciprocity of the number of people one follows from the site.

Since Twitter is a free site and service many people join, follow people and then disappear for days, months or even forever without closing their accounts. If these people have set their accounts to automatically follow back they can end up making the follow back lists and sites as Mutuals.


If you are really interested in live people with active accounts then always look to see the date or time of a person’s last Tweet before you follow initiate a follow. By only initiating follows for people who have tweeted within the past day strengthens your odds of relating to an active Twitter account. Of course, the content of what the person Tweeted is also a factor in selecting people to follow.

Real Live Followers are Not Slaves

No one can give real live people to you as followers, nor can you buy them. This idea is nonsense unless slavery exists.

Of course, I suppose people could be paid to follow other people, but who hires an audience? Why would you want this?

Actual followers—people who want to see your Tweets and follow your links to articles and images — are real people just like you. And, just like you they deserve to be treated politely with respect. Probably, like you, they are worth the time to follow and to some degree get to know.

The best and easiest way to gain more followers is to reach out and follow people. Since you can always unfollow anyone, there is no risk to this. However, you probably want to change your settings so people only sent those thank you’s for the follow to your Direct Messages (DMs) and not your email also.

Use and lists to discover interesting people to follow. If you follow people you especially like check out their lists to find interesting people to follow. Also follow people they recommend on Follow Friday. Many of these people will follow you back.

Perhaps my best piece of advice regarding gaining more followers, is to be your true self—the person you intrinsically are “meant” to be. Be authentic.

If you make a mistake, acknowledge it (I call myself the Tpyo Queen), but move on. Do not try to please others to gain followers.

As an artist I basically deal with art and inspiration, but verge off to other things that interest me, including social media, resulting in this blog. Tweet about what interest you, what you want to share to encourage, entertain, inform, inspire or even enlighten your followers. Some of this will be ReTweeted (RT) and will also gain you followers.

The Best Real Free Followers

The best real free followers are the people who actually read your Tweets and benefit from following you. This can involve interaction, but not always.

I am the kind of follower I would like most to have. I guess this is sort of a way to do onto others…As a follower, I lurk my Twitter stream, do read and follow links, but may not RT or comment on everyone I find that benefits or interests me. I RT based on whether the information will benefit my followers, not based on whether it will benefit the person who originated the tweet. However, except for news sources, I tend to basically RT the people who follow me.

Followers like me are free to gain. These followers are free to come, free to go, free to stay, interact and become friends. These are the best free followers.

Some people believe that having more people follow them than they follow somehow proves they are important. I figure that since I am interesting, and an artist founding a 21st Century theory of Post Conceptual Art, anyone who finds me interesting is probably pretty smart and interesting—thus someone I could learn from so I remain relevant and interesting myself. I am much happier swimming freely, even among bigger fish in an ocean, than being the biggest minnow in a teacup.

Happy, safe and fulfilling tweeting!
* * *
Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art. Download a free copy click: Manifesto of Post Conceptual Art– A Painting’s Meaning is Inherent in its Stroke.

Check out the limited and open edition prints in the estore.
Follow her on Twitter at @judyrey .]

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Are you Spamming People’s DMs – & Don’t Know It?

May 28th, 2010 by Admin | 10 Comments | Filed in Social Media & Media

Many good Twitter members are sending Direct Messages (DMs) with links to sites and businesses other than their own, but do not realize it.  Are you one of them?

Due to Twitter API permissions there are sites that you may have visited once or innocently signed up for – and are no longer even using – that can continue to use your information to send out their links and info in DMs that come from your Twitter account.

Cautionary Advice

Before I tell you how to easily fix it please pause for a strong moment of cautionary advice. While the majority of the companies that use your account do so by gaining your permission in some way, this is also a tactic that phishers use. There are two steps that you can take to stay safe and help keep the people who follow you safe:

1. NEVER click on a link sent to you in a DM—unless you were expecting that link.

Example A : One of my trusted Twitter friends send me a link in a DM and tells me via phone, a tweet in the stream, an email, even in person to expect this specific link, which is identified in the DM tweet. This is a link I will open.

Example B: Same trusted Twitter friend send a link that looks really interesting, but that I was not informed to expect. I DM back and ask if the link is truly from them and do not click on that link until I have an affirmative reply.

2. ALWAYS inform anyone you send a DM with a link that you are sending such a DM.

Example: If you follow me you have occasionally seen this kind of a Tweet in my public timeline “@FictionalTwitterMember just sent you a DM with a link”

If your followers know that you will always inform then of any links you send in a DM, should you fall prey to a phisher, your followers will know not to click on any links that come to them your DMs unless you first tell them about it.

The Fix

Log into your Twitter account and go to Settings. In settings Click on Connections.

Notice that every site listed has access to read and WRITE to your account. It is the WRITE part that is a problem. That means that the site has the opportunity to post to your account.

Many good sites and services do not take advantage of the Write opportunity to send links in your DMs or send their messages in your tweets. That Write factor is necessary so that the can gather and use your information exactly how you wish it to be used, including to simply verify your account so you can leave a comment or post a photo. I continue to grant access to about seven sites and services that I use, such as the sites of @wefollow, @mashable and @MrTweet, which is a good networking service that only tweets in the stream with one time permission for that event. I use to unfollow non followers who I’m not finding interesting (manually—I do not use bots on Twitter) and they are honorable (hence this unsolicited plug).

Other sites, such as True Twit Validation, continue to send links to their service via DMs that seem to be sent by you to your followers. This kind of thing happens to some really good Twitter members who sign in or sign up and think since they are not actively using the service they are done. Not true.

Less is more. If you are not sure about any service of site listed under Connections revoke the access. This will only affect the access from that service. You can always sign in again to it at a later time.

Why this Blog?

This blog was prompted by a number of followers who replied a DM from me that said something like, “Please stop sending me links in DMs. I never open them.” Some days, I just delete all the DMs with links (without reading them) but other times I fire off message like the one above.

What surprises me is that I get DMs in response that apologizes as people discover that their accounts are sending DMs with links.

My purpose here is simply to be helpful to my Twitter followers. I feel I have a relationship and responsibility to my followers who look at my stuff—just as I have a relationship as an artist to viewers and collectors of my art. I want you to live a more inspired, safer life where you are more of your authentic best self.

As an artist and inspirational write and speaker, I have no personal interest or ties to any of the social media apps or sites other than as a fan or member. Twitter is one of my favorite social media sites where I can share my art and the new Post Conceptual Art theory I am founding, plus make art, artists and fine art museums and non-profit spaces more relevant in people’s lives.

If you use a free service or site that shows up in your connections that you would recommend to others please add it to the comments below. I will check them out (due to spammers and phishers) and do my best to include the safe ones in the comments. This helps provide the Twitter community with a list that is freely open to all and can be used safely.

Thanks, and happy and safe Tweeting!

[Note: for more on DMs see: How to Deal with Thank You’s in Twitter DMs – both Sending and Receiving ]
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Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art. Download a free copy click: Manifesto of Post Conceptual Art– A Painting’s Meaning is Inherent in its Stroke.

Check out the limited and open edition prints in the estore.
Follow her on Twitter at @judyrey .]

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