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Posts Tagged ‘link’

5 Steps to Successfully Getting a Link Clicked on via Twitter or Facebook

April 29th, 2010 by Admin | 1 Comment | Filed in Social Media & Media

Following and sending links on Social Media, especially Twitter and Facebook is a part of our daily routine that enriches our lives.

It is important to me to continue a two-way conversation (and on Twitter I do follow back followers and converse), which includes enticing others to read and my blogs that include artwork and writings and finding other good blogs, articles and images, which is just as much if not more fun for me. I am forever curious, and a born communicator who is first and foremost an artist but also a writer and speaker

There are five simple steps to for success with links.

What works and what doesn’t for a link.

It is fairly easy to successfully share information via links, yet I am finding too many people do not fully understand how to successfully accomplish having their links viewed and also on Twitter RTed.

1. The Destination of the Link:

The first priority for any link is the article or image is what you are linking to.

Make the blog, article or image worthwhile for those who follow you.. Give value not junk, which may get you unfollowed or unfriended even if it is not spam. Think of your Twitter, Facebook, MySpace or other Social Media interactive messages as a kind of TV or radio channel that you are producing. While you can, and probably should be a bit personal, think of the viewer and make your messages interesting.

This also goes for anything you ReTweet or resend. Never resend anything only for the sake of the sender. Think only of your audience’s benefit.

2. The Link Itself.

A. Make sure that your link actually goes to where you think it goes.

Recently I have followed far too many links from good people to what promised to be good information that did not actually lead to that information.

Example One: I followed a link to an article that went directly to Bloomberg .com where I guess it had been the lead article a short time before. Now, there was a new lead article, which had nothing to do with the art article I wanted to read. I had to search using keywords to find my article on Bloomberg.  NEVER link to an article simply by using the dot com address!

Generally you can find the actual link to any article on a news site of blog by double clicking the title of the article. The page may seem to remain the same but the URL in your browser will change to a unique address. Shorten that address and use it as a link.

Example Two: This happens frequently. Someone sends Twitter link to a post on someone’s Facebook Fan page. This is a really bad idea. Although I am a member of Facebook, if I am not signed in, I have to do so to read the link. About half the time it may not be worth the time and effort. Plus, not everyone is a member of Facebook. Finally, Facebook continues to experience downtime and busy outages. I hit one today re a link that Facebook informed me would be up and running again shortly. And the Twitter sender had only just posted it.

B. Post the information to a blog or image hosting site and then link from Twitter, Facebook and other sites to that. If you want to upload the blog or image to Facebook, do it, but link to your blog from a site like Twitter.

Always check that a link works before you send it in a message.

C. Shortening the Link

Assuming you hope to not only get people to click on your link, but also click on subsequent links, use your link shortener wisely. Currently I use bit,ly. I have also happily used ow.ly and gd.com. These shorteners have an advantage. If a person finds another article on my site—or someone else’s site that I’ve linked to, the reader can easily Tweet or message that new location. I am not going to “out” any shorteners, but some make this impossible. Personally, I want to encourage the dialogue, whether it is from my blogs or someone else’s.

3. The Tweet or Message that Announces or promotes the link

Indicate what the link is about. We assume it is something really interesting, informative or entertaining that your friends or followers could want to see.

If the article or blog has a title, use it!

Tell what the picture or artwork is about and who it is by.

If the article is from a news source indicate the source if possible.

Bad Examples:

”Look at this (then the link)”

“Please look at this and tell me what you think (then the link)”.

“New blog post (then the link)”

“Cool photo I took yesterday! (then the link)”

Good Examples:

New blog: Why You Need to Do Something or Other to Live Better (then the link)”

“Pres. Obama to Do Something or Other Important NYT : (then the link)”

“Photo of me with my friends at the beach (then the link)”

“Art by JaneDoe Artist at QWERTY Gallery (then the link)”

Note that the link can also be placed in the middle of a message, if you have more to say after it.

4. Link Etiquette

Phishers and wicked people who wish to send vial attacks use shortened links in emails, including those on Facebook and other forms of private messages such as twitter’s DMs. One of the kindest things that you can do for your friends, followers, fans and anyone you email is to never, ever send a shortened link in one of these types of private messages.

The exception may be a Twitter DM, but in that case always pre-inform the recipient through the Twitter stream that you just actually sent them a link in a DM. That pre-announcement in the stream is something that phishers will not do.

Personally, I announce regularly that I do not send or click on any shortened links in private special messages, including even newsletters.

This is important because anyone, even me can make a foolish mistake, especially when tired or feeling under the weather or harried and click on a link that will be regretted.. It happened to a very web savvy friend of mine with a PhD, and so it can happen to me or you too.

Since phishers scheme to take over known and trusted accounts my friend though the message came from someone she actually knew and trusted. Just one tiny mistake and an account will send out phishing messages as emails and DMs to the people who trust you. This is why I want everyone who trusts me to know that if they get a shortened link from me—do not click on it—instead email me back to see if I actually sent it. I strongly advise you to exclusively use long links in private messages!

5. The Next Link

One link sort of leads to another. If you want people to check out your next link take care with the one at hand. Social Media is an ongoing conversation, not a one time kamikaze hit that takes a person to a squeeze page; that is for spammers, not you. The best way to promote your nest links and be a trusted and significant presence in the conversation is to take care with each link that it easily conveys the viewer to the destination of the material which is expected and worthwhile.

Acknowledgements

I wrote this article because of too many recent actual experiences with links that failed to go where they were supposed to that were sent by good people spreading interesting or important information. Some of the information in this article I first learned from Chris Brogan (@chrisbrogan )and Guy Kawasaki (@guykawasaki), who are Social Media masters. If you are on Twitter or Facebook, I strongly suggest you follow them and also learn more about social media from their You Tube channels. Plus, Guy heads up Alltop and probably is the all time link maven for interesting material! They did not suggest or pay me to make this recommendation,. I make it because I know if you follow them my experience on Social Media will be even better.

Happy linking!

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How to Deal with Thank You’s in Twitter DMs – both Sending and Receiving

September 3rd, 2009 by Admin | 32 Comments | Filed in Social Media & Media

This is the story of my early days on Twitter, how I discovered my Direct Messages (DMs) and why I never send a thank you to a new follower via one, plus how I deal with the messages I receive that may thank me for a follow.

When I first became active on Twitter, during the last few days of October 2008, I quickly followed about 1000 people. I knew one person on Twitter so I sent him my one and only message until a few days later, and then followed the two people he followed, then the people they followed, then the people the followed… until I found someone who had about 20,000 followers and I then began to follow people who were following over 1000 people.

From the beginning, I was more interested in following than being followed.

I find people interesting, often surprisingly wonderful and I can learn from others. I already know the stuff I know.

Suddenly my email was filled with messages from people I was newly following on Twitter. At first this was fun. Then it became a tiresome chore as I answered each one. I was even checking out links!

I sat back and happily watched my stream for about three days until I saw a message about something on Twitter called a DM. One of my earliest messages, since I was watching not tweeting, was to ask what a DM was. I put the question out generally as I had no idea how to reply or ReTweet.

That is how I discovered my DMs. Or, as I refer to it today, my Dratted Messages of Spam.

Dratted Messages of Spam

As I waded through over a hundred messages, wondering which ones I’d seen and answered and if any were new, I noticed that over two thirds contained links. Since I am polite it seemed important to answer each person, even those who did not follow back.

Less than a year ago the situation in my DMs was easier to manage as bots were sending an individual’s messages, but the hucksters had not caught on to setting up dummy accounts and getting unsuspecting members to spew there offerings of games, “free gifts”, amazing ways to get 500 new followers daily sent by people who have under 500 followers, and other …well, stuff that is junk to me.

However, there were some very nice people sending simple thank you’s for a follow. There still are. Some of those thanks you’s are not automated.

I wondered if I should send thank you for the follow DMs too? It seemed like a lot of work as I still did not know of automated services on Twitter. What to do?

I had discovered @ChrisBrogan, who was and is one of the wisest and best Social Media advisers I know. I scanned through all my DMs, which I had not deleted as I thought they might come in handy somehow – and I did not have a DM from Chris. No DMs thinking me for a follow from any of the good Social Media advisers I knew or even those who had many followers.

I believe I scrolled through Chris Brogan’s (@ChrisBrogan ) web site looking to find advice. I may even have figured out how to reply to someone in order to ask his advice. I wanted to be polite to the people who had decided to follow me, which was then about 150, but I was looking to get out of writing 150 more emails!

What I discovered is that none of the people who are great social media advisers send DMs when someone follows them. I followed their lead. It has been very successful for me.

To date, I have only sent one DM for a follow, which was a heartfelt message without a link to a celebrity musician I admire. Soon after that he unfollowed me.

When someone follows me, I follow back. A follow is a kind of “Hello”. I do not use an automated service to do it so I can see their avatar, the most recent Tweet and even check out the profile page. I often check out links to websites after we are tweeting in the stream. Is easy to follow back as we can always unfollow.

When I meet someone and say “Hi” I never hope for a thank you , just a “Hi” back. Same goes for a follow. I have never wondered why someone I followed did not thank me, but I have wondered why they chose not to follow me back if our interests are obviously related. Oh, well…

How I Handle DMs that thank me for a follow

I read but immediately delete all DMs that include a link in the thank you but follow me back except if the link is from a fellow visual artist, writer, filmmaker or musician who is clearly not sending an automated or buy-my-stuff message. Those are the only links that I will check. I may even respond.

I immediately unfollow everyone who sends a spammy link but fails to follow me back.

I do this very quickly before they have a chance to catch up with the speed of their automated message and follow me back. I also delete the message.

I do try to respond back via DMs usually to those who send a thank you without a link.

People who mention my art and website or Tweets—showing that the message is not automated will generally get a reply.

People who use True Twit validation service have a strong chance of my unfollowing them.

If they have a nice smiling avatar and seem really new to Twitter I may follow the link and fill out the captcha, but I’m wondering if this person is worth following since they can’t be bothered to simply check out my stream and follower count themselves.

True Twit is a service that people subscribe to in order to make sure they do not follow back spammers. While the idea is good, since it is an automated service that also sends an automated message, I find it annoying although ironic. Even more ironic is that when one follows the link True Twit is pitching there service. So in essence it a kind of spammy link that the unsuspecting True Twit subscribers are sending automatically to DMs.

The simple way for anyone to check if a follower or someone you’re considering following is not a spammer, but interesting to you is to look at their stream. Plus, anyone with over 5,000 followers is probably not a spammer.

Yet, the need for someone to check out who is real to follow back exists. Probably some clever VA’s will step on and provide this service, which cannot be done by a bot. Or True Twit will figure out a way to validate accounts of recognized good Twitterers so those people never see or get the DM with the link to True Twit again.

Some of the True Twit users do just also follow back, but their automated message arrives in my DMs anyway. Those who do not manage to figure out that I am real and use no bots on Twitter I simply unfollow after a few days so that I can follow others who want a relationship.

I hang in with people have not followed back but send the bot message in DMs, “You can join the discussion by sending a message to @ “mytwitterID.”

This is a really dumb message that newbies are duped into sending by some bot service. This message infers that the follower is not already joining in discussions, which is dumb, because they did manage to find the sender to follow.

But, I was a newbie once, so now I wait a period of three days. If the newbie has not followed back, I unfollow. I might continue to follow if the Tweets were really interesting, funny or informative, but so far this has not happened. What we had potentially going was some relationship and that involves two way communications.

Next

OK. Now you know how I handle thank you’s regarding DMs.

Follow me, I’m @judyrey . I will follow you back—and you know I won’t DM you with a thank you or link. I never send an unrequested shortened link in a DM.

And importantly, next it’s your turn.

Voice your opinions and ideas in the comments below. What works for you? What do you agree with or like? What do you do differently? Several of my blogs re Twitter have become a kind of ongoing discussion, which benefits the community.

Please do include your Twitter ID in the body of your comment so people can follow you!

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