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APE— How to Publish a Book, Life Changing for Author

January 7th, 2014 by Admin | No Comments | Filed in Book, Social Media & Media

APE – How to Publish a Book, by Guy Kawasaki and Shawn Welch changed my life. It totally upended my plans, and I happily anticipate it will continue to do. It has become a kind of author’s business “Bible” for me, and this is not said lightly. I am an author, but now primarily an artist founding a Post Conceptual Art theory, called UnGraven Image, which uses original Torah font letters from Bible texts for each and every artistic stroke (representing both the Words of The Divine and the strings of elementary physics’ string theory).  

If you are a regular reader of this blog or my Art and Inspiration blog at , the you know that I have never reviewed a business book, unless it is somehow related to art or inspiration. I may also blog on science, especially neuroscience (and vision) or elementary physics, but I have not reviewed books about these topics.

This review is for Authors, article writers, bloggers and anyone who is even vaguely considering maybe, one day, of writing a book. If this describes you then you need to get a copy of APE the book immediately. That is immediately as in right now – do no pass go, do not collect $200 – just get the book.  You can thank me later or even better, tweet or post your thanks to the authors via social media.

APE was published for almost a year before I casually picked up a copy at the library, because I like Guy Kawasaki’s ideas and have learned a lot from him via You Tube and his blogs, tweets and posts about social media and usiness. I was curious to learn what he had to say about self-publishing an e-book, because doing that was a part of my plan that aimed having a traditional publishing house (the bigger the better, I thought) publish my book. APE - How to Publish a Book by Guy Kawasaki and Shawn Welch

My first plan for the new Art of Seeing The Divine book (and shorter introductory version) that I am currently writing had been delayed for several years as I waited for tablets, hand held devices and especially Kindles to achieve the technical ability to display color images well.

My books have many fine art images and inspirational and informational texts. The images are used for special kinds of experiences, like brain games, to help the reader gain a greater visual understanding of reality that I call Awakened Vision, but others call “Bible Eyes”. in print.

Previously, before picking up APE, I had researched publishing and the publishing industry. My plan was to publish first as an e-book, especially using Amazon, gain enough sales to attract a book publisher for a printed version of my own full book.I already knew that I would need to promote my books myself, as publishers spend time on money only on bestselling authors.

So I had spent a lot of time and research on how to promote my book, so that I could convince an agent and publisher that my book would be profitable for them.  I figured I needed them to be able to help me get my message out to the world. I had pages of notes and names and addresses and information about publishers and publishing houses and agents. I have information of the sales data for any book that possibly might be comparable to my upcoming book. I was very dedicated and focused on being published by a traditional publisher in print. I understood that it is possible to make more money by self-publishing a print book, but my primary goal is to get my message out, and my second goal is to make money (which among other things I can also use to get my message out).

Since Kawasaki is a well-known New York Times bestselling author, he did not need publish an Artisanal book. Why did he pass the potential for a lucrative book deal to publish this way? We have seen the great changes is the music and video industries, is it true, as Seth Godin says, that we are about to see the same kind of upheaval in the publishing industry?

Then I read APE. 

Clearly and simply APE lays out a road map that any author can fairly easily follow that makes sense and I think will lead to greater exposure, sales and control of one’s work.Here’s why the book is called APE: the A in stands for Author, the P is for Publisher and the E is for Entrepreneur.When I picked up the book, I was interested in sections A and E.  While they are also excellent, section P, is why the book is now an essential resource for me.

My previous business plan for my book became road kill, run over by APE, since I cannot imagine a single compelling reason why I – or any writer who is not a blockbuster bestseller – can benefit more from a traditional publisher than by going the Artisanal publishing route using the information supplied in this book.  APE provides links and contact information for resources, such as editors, formatting, printers, and book and cover designers, plus many creative ideas for promotion, etc.

One of the chief pieces of information that knocked down my previous plan is that now – and this is just in the last few years – authors can sell professionally printed books through bookstores on an on-demand basis, straight from the printer, plus via Amazon (which has its own printing company) printed books can be ordered directly. Thanks to new technologies, Artisanal publishing has become exceptionally inexpensive, while simultaneously growing more lucrative.

I also discovered in APE that a new machine is successfully making its way into bookstores (and may be the salvation for many small local ones) that can print any book, and the end of 2013 year news, is that it now prints in color. This means that a customer can walk into my small town bookstore and less than an hour later the new softcover book requested is ready to buy, just as if it had been in stock all along.  Every small bookstore will be able to compete
with the big ones for variety of titles on hand.  For Artisanal publishers and authors this means easy and almost unlimited and ongoing distribution.

Not only does this mean that an author does not need to buy and store printed books, but also, there is no longer a large investment of cash needed by an author to print books. Plus, every year the percentage of books sold that are digital increases, although print continues to outnumber digital in sales and volume.

Most importantly to me, Artisanal publishing as it exists today will give me a better chance to get my message out, through an extended and extensive promotional campaign that does not depend upon a publisher keeping books in print or in bookstores.  My book will never be out of stock or unavailable or out of print as it can easily be ordered in print for as long as I wish, and this will not cost me extra. APE details how to accomplish this with a unique twist that I will not reveal (so you get the book), and even how to sell books to libraries (where I came upon my first copy).For an Artisanal publishing author sales and promotional activities do not come to an end after the first hectic month or two, but they can build over time.

I have read other books by Guy Kawasaki so I recognize his “voice”, which is friendly and open, and fun to read.  Even the more technical information, like formats and publishing information for digital distributors, is simply laid out in a chart.

APE is more than a book, it is an ongoing experience.  There is a website that is frequently updated with new information, and since the early copy I first read, there is now even more that interests me (and if you are an author, probably you too).  In addition, there is an APE community there is an APE community on Google + that anyone can join for free and participate in the news, advice and information, plus pass encouragement on to others. This means that whatever copy of APE you buy, you will be able to gain the newest information also. Plus at the APE website below, sign up for the mailing list and receive an actually useful newsletter weekly, with more news and tips. [Note: I have largely modeled my own monthly Art & Inspiration newsletter after Kawasaki’s, preferring to offer helpful news and information, rather than pushing for sales. I really look forward to his newsletters.]

At the end of their book the authors put it all together through a detailed account of exactly what they did as authors, publishers and as entrepreneurs up to publication date, to create and launch APE, which, of course is self-published.  This serves as a review and is extra helpful at bringing the tasks together into a whole and making one’s own publishing project real and, to me, easier to accomplish than writing a good book.

My own publishing journey for the Art of Seeing The Divine books will largely follow the path set out in APE, but will
incorporate some other parts, like a Crowd Funding campaign, which the authors did not have, but do suggest. As I move through my own journey, I will be referring to APE, because I enjoy giving credit when it is earned, and I would not be on this new publishing path without APE and Guy Kawasaki and Shawn Welch.   I suppose that this review can also been understood as a kind of thank you to them.

Right now, as this blog is posted, Guy Kawasaki and Shawn Welch celebrating the one year anniversary of APE— How to Publish a Book by giving it away in digital format.  This will only last  until January 31, 2014  so
take advantage of it immediately:

Otherwise buy a copy in print or digital format you go to the  website or through your local brick and mortar bookstore.

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Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art at Download a free copy click: Manifesto of Post Conceptual Art– A Painting’s Meaning is Inherent in its Stroke.
Check out the images and availability of limited and open edition prints — Click: store.
Follow her on Twitter at @judyrey 

A smaller e-book will be available soon that is also filled with art, inspiration and Awakening Vision Experiences.  The smaller brand new e-book will be available for free before the launch of the Crowd Funding campaign and that will also be available to mailing list subscribers first.

If you wish to have an advantage and to know exactly when the campaign goes live so you have first choice of the rewards that are for originals or limited editions,and get a copy of the free e book, you can use this link to sign up for the revamped free newsletter:

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New Media vs. Old Media – The Conversation is the Message

June 8th, 2009 by Admin | 4 Comments | Filed in Social Media & Media, Uncategorized

A revolutionary shift in how we relate as a society and even what defines a society is swiftly and quietly occurring. A new kind of media, spawned by advances in technology is quickly and steadily replacing the old forms of written and printed letters, newspapers and magazines and may soon extend to books.

The most natural form of communication is interaction. Newborns communicate with their caregivers, who communicate back. Throughout most of human history immediate interaction was only possible when people were in close proximity. This communication can involve the most senses, as we see, hear, smell and perhaps touch and even taste (for instance, kiss) each other. It is our basic, essential form of communication.

Our predominant sense is visual. Over 60 % of a healthy human brain’s space is dedicated to visual perception. The second favored perception is sound.

A Brief History of How Media Developed

The earliest methods of communication that traveled over great distance were based on sight and sound. One could send signals through smoke from a high place or via musical instruments such as horns, such as a ram’s horn or a drum. However, these messages had to be simple, complex ideas could not be communicated.

Messengers could be sent, but the original message might not be identical to the one conveyed. Pictures could also be sent with a messenger to show the idea(s) behind the message. The earliest writing was a form of art known as pictographs. Sight and sound, including art and music, continued to be the primary methods for communicating information.

Since only a few people could read, a paradigm for communication from one individual or a group to another group developed. Essentially information was received by one media distributor, which then broadcasts it to the community.

Until the late nineteenth century, distance equaled communication delay. News traveled slowly. When news arrived it was communicated by calling the people together in some way. After the printing press was invented more people learned to read so local newspapers and print media became the way of disseminating the news.

The invention of the telegraph meant news traveled faster, but it was still disseminated via word of mouth and print. Telephones allowed for more information to be quickly conveyed, but only top one person from one person. Mass news dissemination still continued to rely on printed media.

Radio and then television changed that. News could be delivered as it was breaking by reporters who were on the spot. Printed media and movie reels were used for more in-depth coverage plus editorial opinions.

While a few people were able to make their views known via books, art and films reaching many people, the majority of people could only influence those in their own immediate circle. Access to large scale publishing and broadcasting was limited or expensive. The advertising industry blossomed into mega profits as companies paid information channels to disseminate “news” of their products. Few individuals can afford a major media advertising and PR campaign to make their news and views known.

This paradigm can be useful and effectively convey important information that people need to survive or make their lives better.

Dictators, both political and religious use this type of communication have used this paradigm to control people. The fewer media distributors there are, the easier it is to control what information people receive.

The people who control the channel(s) that broadcast information to any group basically control the group. When many differing, even conflicting, channels of information are available the group or society enjoys more freedom.

Enter the World Wide Web

From its beginning, the world wide web allowed people to send messages and images quickly over a distance. People could “chat” even with total strangers, post messages to bulletin boards and create their own web sites. One could meet more people, but it was difficult to create any interesting or meaningful communication with more than one or just a few people via email.

The original paradigm of news being sent to a source, such as a town crier or newspaper, radio or television show, which then conveys the information to the community, remained the same.

Blogggers Begin the Media Shift

The early blogs were much like web sites where anyone could easily voice their opinions. When the technology developed that easily allowed for comments the paradigm began to shift. Anyone could write a comment, which is posted, and often replied to by the blogger and further commented upon by others.

New kinds of news and magazine sites developed where breaking news stories were immediately posted and commented upon. Bloggers, some of whom were journalists and reporters, were uncovering news and making ideas and information known that was then picked up by the old, regular media of newspapers, TV, radio and magazines.

A New Paradigm Emerges from New Media of Blogs and Online News and Magazine sites

Blogs and online magazines and news sites that encourage comments are understood to be New Media. The paradigm has shifted from the old one way flow of information to a two way, responsive communication flow.

The degree of the shift for any site depends on the amount of freedom allowed in the comments. My blogs, and most of the ones I frequent and post comments to allow people to voice any opinion as long as it is on the topic, does not use profanity and is not raciest, sexist, treasonous, etc.

Again the amount of freedom is indicated by the number of information sources plus the degree of conflicting information allowed. Recently, I have seen several blogs here individual comments could qualify as blog articles, as they were that long and well conceived.

A recent development is that individuals can subscribe to updates on comments to any individual blog via email. This lessens the time lag and allows for further dialogue, although it is not as immediate a chat, or Twitter.

New Media is Social and Quickly Responsive

New Media functions to allow more of the essential original communication paradigm experience for groups.

Social media sites like Ustream and similar sites are currently the best New Media platforms but only when they are broadcasting in real time . In real time these broadcasts include interactive keyboarded chats where participants and audiences interact freely with one another, as well as phone in availability. Ustream and sites like it, have the capacity to actively involve more people communicating, engaging the senses of sight and sound in real time.

Twitter , Tumblr , Facebook and sites that have the capacity to allow many viewers to simultaneously message and exchange information in real time conversations potentially including many participants are the second best examples of New Media. All of these sites are also called Social Media.

A fourth communication paradigm shows the interaction possible on sites like Ustream, Twitter, Tumblr and Facebook. Notice how it resembles the original paradigm.

Can Old Media Survive?

Old Media is floundering in our new age of immediate interconnectedness. Many print newspapers, including The New York Times are desperately chasing lagging readership and advertising revenues. These are being blamed on the economy, instead of being recognized as a problem with adapting to the new paradigm.

Of course, most Old Media is founded on the paradigm of their own superior expertise and information. The slogan, “All The News That’s Fit To Print” implies a superiority of knowing what information we need to know.

Old Media seems to have an ongoing message and position of, “You Need Our Opinion and Information, We Don’t Need or Want Yours.” This worked before we had the technology to allow for inter-connectivity.

When old media goes online it basically replicates its ongoing print presentation. This may seem to provide immediate additional advertising and even subscription streams of revenue, but it hurries the demise of the newspaper, magazine or television show itself. In the long run all that is accomplished is legitimizing the relevancy of obtaining pertinent information from an online information source.

Consumers shift to participate with a welcoming, responsive interconnected New Media Site with similar information. During the recent Tony Awards the Times was busily updating it’s site and had the news online at it’s site almost immediately—but not as quickly as Twitter members who were busily messaging each other with the news and their views.

But, imagine the traffic the Times would have had if they had hosted a chat, or Ustream style event with one of their top theatre critics from their web site during the Tony’s show!

For Old Media to survive it must focus on immediately opening and encouraging streams of social interaction to its communications, become quickly responsive to customers far beyond support desk help through meaningful dialogue. The old paradigm that can be understood as: “Me to you and you and you and you…” – must be replaced by “Us.”

How Oprah, Larry King and Local ABC News NYC Became New Media

Two years ago I wandered into Oprah Winfreys’s web site . Back then it was already a hub of interaction and connectivity. Members have blogs, discussion groups were active, and could contain comments that criticized or disagreed with Ms. Winfrey or any of her guests. From her television show, Oprah frequently asks viewers to go to the web site to receive a special bonus, participate in discussions. Regular viewers appear as guests on the show via Skype. Oprah has done shows on social media, Tweets from Twitter and has a Facebook fan page. The audience is made to feel that their opinions are valued and that they could be active participants and participate with Oprah and her staff.

Larry King – @ kingsthings and also other CNN hosts such as Anderson Cooper encourage comments and questions via the CNN web site and Twitter where they are @kingsthings and @andersoncooper . Larry King reads and answers some of these audience communications on his show. King listeners often call into his show, which is common in radio, but not in a live national show.

Nightline also makes great use of Twitter via < a href=:’”>@Nightline. They regularly Tweet with links to their stories, reply to members and ReTweet others’ messages. Where Nightline stands out ion their Twitter Profile page . Here a “LEGAL NOTICE” warns that any message, can and may be used , including on their television show. What an invitation to participate! Plus, The Nightline web site encourages visitors to comment on shows and those comments are shown.

Where I live local ABC late Night News leads into Nightline anchor Bill Ritter ( @eyewitnessbill ) and others on his team are Twitter members. They respond to tips sent to them through Twitter and their web site. Unlike The Times, Ritter often replies to those who Tweet to him. This news team reads comments from Twitter followers on-air, asks for input and works to make their news somewhat interactive and responsive, from news stories to suggestions for their & On Your Side Consumer Investigations the audience is encouraged to participate.

New Media is a Choice

In essence all media are information distribution channels. For any media to be and remain viable it must be a source of meaningful information, which can include entertainment. This is a cornerstone for both New and Old Media.

Thanks to today’s technological breakthroughs New Media can follow an exciting new paradigm that allows for social interconnectedness between audience members and media source, real time or fast responsiveness for potentially vast amounts of world-wide participants. New media is so social and participatory that at web sites like Digg and Stumbleupon people nominate and vote on their favorite news stories.

New Media is a seminar with a leader or facilitator where the chairs are in a circle and many participants, including the leader come prepared with the latest information, but everyone is encouraged to contribute ideas and questions. Old Media is an unresponsive authority, a professor lecturing from his notes to people he ignores in his lecture hall. When the information communicated is identical, which would you choose?

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Judy Rey Wasserman is an artist and the founder of Post Conceptual Art theory and also the branch known as UnGraven Image Art. Download a free copy click: Manifesto of Post Conceptual Art– A Painting’s Meaning is Inherent in its Stroke.

Check out the limited and open edition prints in the estore.
Follow her on Twitter at @judyrey .]

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